Productization and product structure as the backbone for product data and fact-based analysis of company products

Härkönen, J.; Mustonen, E.; Hannila, H. (2020-02-03)
 
Avaa tiedosto
Lataukset: 

URL:
https://doi.org/10.1109/IEEM44572.2019.8978845

Härkönen, J.
Mustonen, E.
Hannila, H.
Institute of Electrical and Electronics Engineers
03.02.2020

J. Härkönen, E. Mustonen and H. Hannila, "Productization and Product Structure as the Backbone for Product Data and Fact-based Analysis of Company Products," 2019 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Macao, Macao, 2019, pp. 474-478. https://doi.org/10.1109/IEEM44572.2019.8978845

https://rightsstatements.org/vocab/InC/1.0/
© 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
https://rightsstatements.org/vocab/InC/1.0/
doi:https://doi.org/10.1109/IEEM44572.2019.8978845
Näytä kaikki kuvailutiedot
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202002125245
Tiivistelmä

Abstract

Data are a strategic asset for companies but are not fully capitalized to serve the business. Company data assets that reside in the enterprise applications, the corporate business IT, have the potential to provide additional value aside serving the typical functional role of these applications. One possible application is the fact-based profitability analysis. Understanding company level or business line profitability is not enough for sustainable long-term business success, but product level analysis is needed. Currently product level analysis is often either seen not possible or entails laborious manual work. This study analyses the roles of productization and product structure as preconditions for fact-based analysis of company products. The study is realized as a combination of a literature review and analysis of eight companies. Those responsible for products and financial results may benefit of the understanding of the significance of productization and product structure for fact-based analysis and reporting on company products. The findings support data-driven approach and fact-based analysis.

Kokoelmat