Product exporting in business-to-business markets : medium and large company perspective

Abstract

Exporting is one of the most commonly used modes of international business operations and significant option to all sizes of companies considering foreign market penetration. As many cross-national policy makers encourages countries to open their trade barriers for free product trade, the global environment has gradually shifted in favor of using exporting as a foreign business operation mode.

This research focuses on product exportation and distinguishes it from service exports whereas differences may occur. The research contains a pre-assumption that the process of product exportation in business-to-business markets can be managed with universally best practices and the process for efficient exporting management can be found and described.