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An Educational Tool for Learning about Social Media Tracking, Profiling, and Recommendation

Pope, Nicolas; Kahila, Juho; Laru, Jari; Vartiainen, Henriikka; Roos, Teemu; Tedre, Matti (2024-08-29)

 
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https://doi.org/10.1109/ICALT61570.2024.00038

Pope, Nicolas
Kahila, Juho
Laru, Jari
Vartiainen, Henriikka
Roos, Teemu
Tedre, Matti
IEEE
29.08.2024

N. Pope, J. Kahila, J. Laru, H. Vartiainen, T. Roos and M. Tedre, "An Educational Tool for Learning about Social Media Tracking, Profiling, and Recommendation," 2024 IEEE International Conference on Advanced Learning Technologies (ICALT), Nicosia, North Cyprus, Cyprus, 2024, pp. 110-112, doi: 10.1109/ICALT61570.2024.00038.

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© 2024 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
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doi:https://doi.org/10.1109/ICALT61570.2024.00038
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https://urn.fi/URN:NBN:fi:oulu-202506275020
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Abstract

This paper introduces an educational tool for classroom use, based on explainable AI (XAI), designed to demystify key social media mechanisms—tracking, profiling, and content recommendation—for novice learners. The tool provides a familiar, interactive interface that resonates with learners’ experiences with popular social media platforms, while also offering the means to “peek under the hood” and exposing basic mechanisms of datafication. Learners gain first-hand experience of how even the slightest actions, such as pausing to view content, are captured and recorded in their digital footprint, and further distilled into a personal profile. The tool uses real-time visualizations and verbal explanations to create a sense of immediacy: each time the user acts, the resulting changes in their engagement history and their profile are displayed in a visually engaging and understandable manner. This paper discusses the potential of XAI and educational technology in transforming data and digital literacy education and in fostering the growth of children’s privacy and security mindsets.
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