“The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”

Koivunen, Kati; Haanpää, Milka Aino Annikki; Saraniemi, Saila (2025-05-19)
 
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https://doi.org/10.1016/j.jbusres.2025.115463

Koivunen, Kati
Haanpää, Milka Aino Annikki
Saraniemi, Saila
Elsevier
19.05.2025

Kati Koivunen, Milka Aino Annikki Haanpää, Saila Saraniemi, “The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”, Journal of Business Research, Volume 197, 2025, 115463, ISSN 0148-2963, https://doi.org/10.1016/j.jbusres.2025.115463

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© 2025 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
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doi:https://doi.org/10.1016/j.jbusres.2025.115463
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