Innovation newness shaping venture legitimation strategy choices in the entrepreneurial ecosystem: An empirical analysis based on fsQCA
Kansheba, Jonathan Mukiza; Tabas, Abdollah Mohammadparast; Theodoraki, Christina; Fubah, Clavis Nwehfor (2025-04-15)
Kansheba, Jonathan Mukiza
Tabas, Abdollah Mohammadparast
Theodoraki, Christina
Fubah, Clavis Nwehfor
Sage publications
15.04.2025
Kansheba, J. M., Mohammadparast Tabas, A., Theodoraki, C., & Fubah, C. N. (2025). Innovation newness shaping venture legitimation strategy choices in the entrepreneurial ecosystem: An empirical analysis based on fsQCA. The International Journal of Entrepreneurship and Innovation, 0(0). https://doi.org/10.1177/14657503251330088.
https://creativecommons.org/licenses/by/4.0/
© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
https://creativecommons.org/licenses/by/4.0/
© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
https://creativecommons.org/licenses/by/4.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202504282938
https://urn.fi/URN:NBN:fi:oulu-202504282938
Tiivistelmä
Abstract
Establishing and sustaining the legitimacy of new ventures is a complex endeavour for entrepreneurs. In this article, we draw insights on ecosystem and legitimacy theories, and we employ a fuzzy-set qualitative comparative analysis approach to study effective configurations of (technological and market) innovation newness influencing the new-venture legitimation strategy orientations of 228 startups in Finland. The results reveal that the startups operating in established markets (existing markets) with incremental technology (as essential [core] conditions) are likely to opt for conformance and selection legitimation strategies. However, a firm's radical technology has been revealed as a supplementary (peripheral) condition in this context. Furthermore, the results show that startups are likely to opt for a manipulation strategy when operating in new markets (as a core condition, with incremental technology as a peripheral condition). We further find that startups can opt for a creation strategy when operating in new markets with radical technology (as core conditions). We conclude by offering the implications of our findings and avenues for further research.
Establishing and sustaining the legitimacy of new ventures is a complex endeavour for entrepreneurs. In this article, we draw insights on ecosystem and legitimacy theories, and we employ a fuzzy-set qualitative comparative analysis approach to study effective configurations of (technological and market) innovation newness influencing the new-venture legitimation strategy orientations of 228 startups in Finland. The results reveal that the startups operating in established markets (existing markets) with incremental technology (as essential [core] conditions) are likely to opt for conformance and selection legitimation strategies. However, a firm's radical technology has been revealed as a supplementary (peripheral) condition in this context. Furthermore, the results show that startups are likely to opt for a manipulation strategy when operating in new markets (as a core condition, with incremental technology as a peripheral condition). We further find that startups can opt for a creation strategy when operating in new markets with radical technology (as core conditions). We conclude by offering the implications of our findings and avenues for further research.
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