Customer Relationship Management processes and practices in a Higher Education Institution’s CRM implementation

Lakkala, Samuel; Suutari, Joonas; Tervonen, Pekka; Haapasalo, Harri (2024-05-23)
 
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https://bee-conference.eu/wp-content/uploads/2024/05/9th-BEE-Conference-2024-Book-of-Abstract-final-2905.pdf

Lakkala, Samuel
Suutari, Joonas
Tervonen, Pekka
Haapasalo, Harri
Sveučilište u Zagrebu
23.05.2024

Lakkala, S. Suutari, J. Tervonen, P. & Haapasalo, H. (2024). Customer Relationship Management processes and practices in a Higher Education Institution’s CRM implementation. In M. Kolaković, et al. (Eds.), 9th international conference in Business & Entrepreneurial Economics (BEE), May 23rd – 25th 2024, Opatija, Kvarner, Croatia (pp. 19). https://bee-conference.eu/wp-content/uploads/2024/05/9th-BEE-Conference-2024-Book-of-Abstract-final-2905.pdf

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