Is Gen Z a pro-SDG generation? A critical review and reflection
Seyfi, Siamak; Michael Hall, C. (2024-07-09)
Seyfi, Siamak
Michael Hall, C.
Edward Elgar
09.07.2024
Seyfi, S., & Hall, C. M. (2024). Is Gen Z a pro-SDG generation? A critical review and reflection. In K. A. Boluk, F. Higgins-Desbiolles, & M. Akhoundoghli (Eds.), The Elgar Companion to Tourism and the Sustainable Development Goals (pp. 246–258). Edward Elgar Publishing. https://doi.org/10.4337/9781802203219.00025
https://creativecommons.org/licenses/by-nc-nd/4.0/
© Karla A. Boluk, Freya Higgins-Desbiolles and Mahshad Akhoundoghli 2024. This is a draft chapter/article. The final version is available in The Elgar Companion to Tourism and the Sustainable Development Goals edited by Karla A. Boluk, Freya Higgins-Desbiolles, and Mahshad Akhoundoghli, published in 2024, Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781802203219.00025. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
https://creativecommons.org/licenses/by-nc-nd/4.0/
© Karla A. Boluk, Freya Higgins-Desbiolles and Mahshad Akhoundoghli 2024. This is a draft chapter/article. The final version is available in The Elgar Companion to Tourism and the Sustainable Development Goals edited by Karla A. Boluk, Freya Higgins-Desbiolles, and Mahshad Akhoundoghli, published in 2024, Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781802203219.00025. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
https://creativecommons.org/licenses/by-nc-nd/4.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202502111568
https://urn.fi/URN:NBN:fi:oulu-202502111568
Tiivistelmä
Abstract
Generation Z (Gen Z) will soon become the biggest living generation and the most dominant in terms of population and economic power, making them one of the tourism industry's fastest-growing segments and a crucial market to target. There is growing evidence that Gen Z is concerned about the environmental and social effects of their consumption and is guided by strong ethical and environmental ideals in their consumption practices. Against this backdrop, this chapter sought to respond to a key question: Is Gen Z, a driving force toward achieving the Sustainable Development Goals (SDGs)?. By critically reviewing the extant literature, this chapter identified the distinctive attributes and the generational influences of this cohort which potentially assist SDG adopters in successfully engaging this cohort as key actors to promote the 2030 agenda. However, while Gen Z values and attitudes are undoubtedly significant for consumption behaviour it does not automatically translate that such behaviours are empirically sustainable. Furthermore, while research on Gen Z and sustainability is often portrayed in a good perspective with regard to the SDGs, there is a dearth of empirical research on Gen Z's particular support for the different SDGs. Thus, a closer investigation is needed of what constitutes pro-sustainability behaviour in a generational context and to what extent Gen Z actively promotes the SDGs.
Generation Z (Gen Z) will soon become the biggest living generation and the most dominant in terms of population and economic power, making them one of the tourism industry's fastest-growing segments and a crucial market to target. There is growing evidence that Gen Z is concerned about the environmental and social effects of their consumption and is guided by strong ethical and environmental ideals in their consumption practices. Against this backdrop, this chapter sought to respond to a key question: Is Gen Z, a driving force toward achieving the Sustainable Development Goals (SDGs)?. By critically reviewing the extant literature, this chapter identified the distinctive attributes and the generational influences of this cohort which potentially assist SDG adopters in successfully engaging this cohort as key actors to promote the 2030 agenda. However, while Gen Z values and attitudes are undoubtedly significant for consumption behaviour it does not automatically translate that such behaviours are empirically sustainable. Furthermore, while research on Gen Z and sustainability is often portrayed in a good perspective with regard to the SDGs, there is a dearth of empirical research on Gen Z's particular support for the different SDGs. Thus, a closer investigation is needed of what constitutes pro-sustainability behaviour in a generational context and to what extent Gen Z actively promotes the SDGs.
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