Creating Customer Value-in-Use Based Experience in the Tourism Industry: A Conceptual Framework
Rehman, Mohsin Abdur; Muhammad, Shoaib; Rather, Raouf Ahmad (2023-10-13)
Apple Academic Press Inc.
13.10.2023
Rehman, M. A., Muhammad, S., & Rather, R. A. (2023). Creating customer value-in-use based experience in the tourism industry: A conceptual framework. In R. A. Rather (Ed.), Brand Co-Creation Tourism Research (1st ed., pp. 119–138). Apple Academic Press. https://doi.org/10.1201/9781003336228-7
https://creativecommons.org/licenses/by-nc-nd/4.0/
© 2024 by Apple Academic Press, Inc. This is an Accepted Manuscript of a book chapter published by Apple Academic Press in Brand Co-Creation Tourism Research on 13 October 2023, available online: https://doi.org/10.1201/9781003336228-7. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
https://creativecommons.org/licenses/by-nc-nd/4.0/
© 2024 by Apple Academic Press, Inc. This is an Accepted Manuscript of a book chapter published by Apple Academic Press in Brand Co-Creation Tourism Research on 13 October 2023, available online: https://doi.org/10.1201/9781003336228-7. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
https://creativecommons.org/licenses/by-nc-nd/4.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202502051469
https://urn.fi/URN:NBN:fi:oulu-202502051469
Tiivistelmä
Abstract
The notion of value-in-use-based experience constitutes a key concept in tourism and hospitality context. The current chapter aimed to understand the value-in-use based experience/value co-creation as a phenomenon emerged from various disciplines, school of thoughts, including servicedominant logic, and services marketing. Considering the lack of literature addressing such changes, the present chapter aims to conceptualize and establish a framework for value-in-use based experience within tourism research to assist in the advancement of theory in value co-creation tourism research. Therefore, this chapter contributes by proposing a framework for value-in-use-based experience/value co-creation, which includes key antecedents, consequences, and moderators, thus generating rich further 120research opportunities. Finally this chapter discusses various vital implications for tourism research and practice.
The notion of value-in-use-based experience constitutes a key concept in tourism and hospitality context. The current chapter aimed to understand the value-in-use based experience/value co-creation as a phenomenon emerged from various disciplines, school of thoughts, including servicedominant logic, and services marketing. Considering the lack of literature addressing such changes, the present chapter aims to conceptualize and establish a framework for value-in-use based experience within tourism research to assist in the advancement of theory in value co-creation tourism research. Therefore, this chapter contributes by proposing a framework for value-in-use-based experience/value co-creation, which includes key antecedents, consequences, and moderators, thus generating rich further 120research opportunities. Finally this chapter discusses various vital implications for tourism research and practice.
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