Augmented reality, a tool to enhance the visitor tourism experience in ecotourism: A systematic review with future research directions
Rafi, Arslan; Rehman, Mohsin Abdur; Awan, Ammara; Rather, Raouf Ahmad
IGI Global
Rafi, A., Rehman, M. A., Awan, A., & Rather, R. A. (2024). Augmented reality, a tool to enhance the visitor tourism experience in ecotourism: A systematic review with future research directions. In M. Abrar, M. A. Nawaz, F. Kiran, & F. Asmi (Eds.), Advances in Hospitality, Tourism, and the Services Industry (pp. 99–116). IGI Global. https://doi.org/10.4018/979-8-3693-1030-4.ch006
https://creativecommons.org/licenses/by/4.0/
Copyright: © 2024. Published under Creative Commons Attribution 4.0 International (CC BY 4.0) license.
https://creativecommons.org/licenses/by/4.0/
Copyright: © 2024. Published under Creative Commons Attribution 4.0 International (CC BY 4.0) license.
https://creativecommons.org/licenses/by/4.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202501301410
https://urn.fi/URN:NBN:fi:oulu-202501301410
Tiivistelmä
Abstract
The advent and rapid growth in new digital technologies, every industry is going through transformation. More specifically, augmented reality (AR) in tourism context has been progressing. With this growth, AR potentially could shape visitor tourism experience (VTE) in Eco-tourism (ET). For this purpose, the present chapter focuses on understanding the current state of the literature on AR and VTE within a broader context of ET. By following a systematic literature review approach, we selected and analyzed the full text of 31 peer-reviewed journal articles to synthesize theoretical, contextual, and methodological choices of the extant literature. Moreover, this chapter highlights the key elements of how AR could potentially be a tool to enhance VTE. Finally, the authors present the future research agenda on AR and VTE within ET context.
The advent and rapid growth in new digital technologies, every industry is going through transformation. More specifically, augmented reality (AR) in tourism context has been progressing. With this growth, AR potentially could shape visitor tourism experience (VTE) in Eco-tourism (ET). For this purpose, the present chapter focuses on understanding the current state of the literature on AR and VTE within a broader context of ET. By following a systematic literature review approach, we selected and analyzed the full text of 31 peer-reviewed journal articles to synthesize theoretical, contextual, and methodological choices of the extant literature. Moreover, this chapter highlights the key elements of how AR could potentially be a tool to enhance VTE. Finally, the authors present the future research agenda on AR and VTE within ET context.
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