Orchestrating in the entrepreneurial ecosystem – orchestrator roles and role-specific capabilities in the regional health technology ecosystem

Tabas, Abdollah Mohammadparast; Nätti, Satu; Komulainen, Hanna (2023-01-02)
 
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URL:
https://doi.org/10.1108/JBIM-05-2021-0257

Tabas, Abdollah Mohammadparast
Nätti, Satu
Komulainen, Hanna
Emerald
02.01.2023

Tabas, A.M., Nätti, S. and Komulainen, H. (2023), "Orchestrating in the entrepreneurial ecosystem – orchestrator roles and role-specific capabilities in the regional health technology ecosystem", Journal of Business & Industrial Marketing, Vol. 38 No. 1, pp. 223-234. https://doi.org/10.1108/JBIM-05-2021-0257

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doi:https://doi.org/10.1108/jbim-05-2021-0257
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https://urn.fi/URN:NBN:fi:oulu-202501301408
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Abstract

Purpose:
This study aims to define orchestrator roles and related orchestration capabilities in the entrepreneurial ecosystem (EE) to understand how companies (especially small and medium-sized enterprises and startups) could benefit from the surrounding ecosystem to develop their business.

Design/methodology/approach:
A qualitative case study of the regional ecosystem built around health technology is researched to get an in-depth understanding of the orchestration roles taken by actors in the ecosystem and, likewise, related bundles of orchestrator role-specific capabilities.

Findings:
Altogether, eight roles and related orchestration capabilities are defined. First, “opinion leaders,” “business facilitators” and “regulation informants” provide resources for participants. Second, “relationship promoters,” “coordinators” and “commanders” create prerequisites for collaboration. Finally, “integrators” and “complementors” help to create concrete offerings. The roles taken can be simultaneous, and they are in constant change as positions and resources of actors change.

Research limitations/implications:
Theoretically, this study contributes to the existing EE and orchestration capability research by studying orchestrator roles and related capabilities in the context of an entrepreneurial health tech ecosystem, a phenomenon that has not received sufficient research attention yet.

Practical implications:
Managers will be able to use the lessons learned from this study in understanding, using and developing their capabilities, positions and activities in the network. For policymakers, understanding EE reality and dynamics is useful when developing policies for regional growth, likewise in constructing and developing industrial ecosystems to support entrepreneurship in the region.

Originality/value:
The study provides novel in-depth knowledge of orchestration in regional, EEs. It complements the currently dominating conceptual research and brings a micro-level perspective that has mostly been lacking in EE studies.
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