Rural Micro-entrepreneurship and Asset Management Support by a Locally Embedded Civil Society Organization
Raja, Sania Sarfraz; Arslan, Ahmad; Hussain, Syed Mujahid (2024-11-06)
Avaa tiedosto
Sisältö avataan julkiseksi: 06.05.2026
Raja, Sania Sarfraz
Arslan, Ahmad
Hussain, Syed Mujahid
Routledge
06.11.2024
Raja, S. S., Arslan, A., & Hussain, S. M. (2024). Rural micro-entrepreneurship and asset management support by a locally embedded civil society organization. In M. Fanea-Ivanovici & H. Baber (Eds.), Alternative Finance (1st ed., pp. 61–72). Routledge. https://doi.org/10.4324/9781032713533-6
https://creativecommons.org/licenses/by-nc-nd/4.0/
This is an Accepted Manuscript of a book chapter published by Routledge in Alternative Finance: A Framework for Innovative and Sustainable Business Models on 6 November 2024., available online: https://doi.org/10.4324/9781032713533. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
https://creativecommons.org/licenses/by-nc-nd/4.0/
This is an Accepted Manuscript of a book chapter published by Routledge in Alternative Finance: A Framework for Innovative and Sustainable Business Models on 6 November 2024., available online: https://doi.org/10.4324/9781032713533. It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
https://creativecommons.org/licenses/by-nc-nd/4.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202410016143
https://urn.fi/URN:NBN:fi:oulu-202410016143
Tiivistelmä
Abstract
This chapter is one of the pioneering academic endeavors to assess asset management support offered by locally embedded civil society organizations (CSOs) to rural micro-entrepreneurs in the emerging economy context of Pakistan. Most of the existing research on micro-entrepreneurship financing has so far mostly focused on startup financing and access to capital (primarily loans). However, a significant challenge for micro-entrepreneurs, particularly those operating in emerging economies’ rural contexts, is asset management in the pre-operational, operational, and post-operational phases of startup to ensure their businesses may survive and thrive. The current chapter analyzes the single in-depth case study of a local CSO (Khushal Dastkaar) active in rural settings (Chakwal in Punjab province of Pakistan) for micro-entrepreneurship development. Being locally embedded, the case CSO can undertake continuous monitoring and offer asset management support for home-based startups. We present the details of four micro-entrepreneurs as examples to specify the peculiarities of the support mechanisms and associated processes. The findings revealed the critical role of asset management support in ensuring the continued operation of these micro-entrepreneurs. Along with ensuring viable operations in the main line of business, innovative use of bought assets and diversification by sample micro-entrepreneurs was observed and the support offered by the locally embedded CSO was vital in this concern.
This chapter is one of the pioneering academic endeavors to assess asset management support offered by locally embedded civil society organizations (CSOs) to rural micro-entrepreneurs in the emerging economy context of Pakistan. Most of the existing research on micro-entrepreneurship financing has so far mostly focused on startup financing and access to capital (primarily loans). However, a significant challenge for micro-entrepreneurs, particularly those operating in emerging economies’ rural contexts, is asset management in the pre-operational, operational, and post-operational phases of startup to ensure their businesses may survive and thrive. The current chapter analyzes the single in-depth case study of a local CSO (Khushal Dastkaar) active in rural settings (Chakwal in Punjab province of Pakistan) for micro-entrepreneurship development. Being locally embedded, the case CSO can undertake continuous monitoring and offer asset management support for home-based startups. We present the details of four micro-entrepreneurs as examples to specify the peculiarities of the support mechanisms and associated processes. The findings revealed the critical role of asset management support in ensuring the continued operation of these micro-entrepreneurs. Along with ensuring viable operations in the main line of business, innovative use of bought assets and diversification by sample micro-entrepreneurs was observed and the support offered by the locally embedded CSO was vital in this concern.
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