Community stakeholders' online engagement in infrastructure projects: a theory-testing single-case study
Lehtinen, Jere; Aaltonen, Kirsi (2024-03-15)
Taylor & Francis
15.03.2024
Lehtinen, J., & Aaltonen, K. (2024). Community stakeholders’ online engagement in infrastructure projects: a theory-testing single-case study. Construction Management and Economics, 42(8), 758–786. https://doi.org/10.1080/01446193.2024.2326558
https://creativecommons.org/licenses/by/4.0/
© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
https://creativecommons.org/licenses/by/4.0/
© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
https://creativecommons.org/licenses/by/4.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202406114347
https://urn.fi/URN:NBN:fi:oulu-202406114347
Tiivistelmä
Abstract
Social media platforms have become common for engaging community stakeholders online in infrastructure projects. While online engagement can play a meaningful role in an infrastructure project’s value creation and distribution, limited empirical evidence exists on how infrastructure project organizations’ social media communication contributes to community stakeholders’ online engagement. This study applied uses and gratifications theory to examine the impact of infrastructure project organizations’ social media communication on community stakeholders’ online engagement. A mixed methods, theory-testing embedded case study was conducted, using social media messages from the project’s official Facebook pages as the primary data. Data were analyzed through generalized linear models, supplemented by qualitative analysis of semi-structured interviews and project documents. The findings indicate that the project organization engaged the community stakeholders online through communication that disseminated timely information of the project’s value creation or included entertaining content. However, communication aimed at initiating dialogue, building relationships, and negotiating value creation terms did not engage the community stakeholders online. The study contributes to construction project management research as one of the first studies to empirically shed light on what kind of social media communication engages community stakeholders online, paving the way for future stakeholder engagement and sustainability practices in infrastructure project settings.
Social media platforms have become common for engaging community stakeholders online in infrastructure projects. While online engagement can play a meaningful role in an infrastructure project’s value creation and distribution, limited empirical evidence exists on how infrastructure project organizations’ social media communication contributes to community stakeholders’ online engagement. This study applied uses and gratifications theory to examine the impact of infrastructure project organizations’ social media communication on community stakeholders’ online engagement. A mixed methods, theory-testing embedded case study was conducted, using social media messages from the project’s official Facebook pages as the primary data. Data were analyzed through generalized linear models, supplemented by qualitative analysis of semi-structured interviews and project documents. The findings indicate that the project organization engaged the community stakeholders online through communication that disseminated timely information of the project’s value creation or included entertaining content. However, communication aimed at initiating dialogue, building relationships, and negotiating value creation terms did not engage the community stakeholders online. The study contributes to construction project management research as one of the first studies to empirically shed light on what kind of social media communication engages community stakeholders online, paving the way for future stakeholder engagement and sustainability practices in infrastructure project settings.
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