Orchestrating Customer-Oriented Public-Private Ecosystem
Nätti, Satu; Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina (2024-05-05)
Springer
05.05.2024
Nätti, S., Komulainen, H., Saraniemi, S., Ulkuniemi, P. (2024). Orchestrating Customer-Oriented Public-Private Ecosystem. In: Särestöniemi, M., et al. Digital Health and Wireless Solutions. NCDHWS 2024. Communications in Computer and Information Science, vol 2083. Springer, Cham. https://doi.org/10.1007/978-3-031-59080-1_16
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© 2024 The Author(s). This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this chapter are included in the chapter’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.
https://creativecommons.org/licenses/by/4.0/
© 2024 The Author(s). This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this chapter are included in the chapter’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202405133359
https://urn.fi/URN:NBN:fi:oulu-202405133359
Tiivistelmä
Abstract
The way public procurers interact with the supply market is developing from purely transactional towards more resource focused and collaborative exchanges. Still, what seems to be missing in the public procurement culture is knowledge of how to connect to a wider network of resource providers. We do not have adequate understanding about customer orientation in public sector, nor about customer-centric ecosystem. This is especially true in public health services; systems that are under huge transformation. In this paper, we have followed that development to understand: How can public health care transformation towards customer-oriented ecosystems be orchestrated? We had a unique opportunity to follow the renewal of the healthcare system in Finland, having access to interview those involved in planning the system. In total 17 in-depth interviews enabled us to create understanding of this challenge.
The way public procurers interact with the supply market is developing from purely transactional towards more resource focused and collaborative exchanges. Still, what seems to be missing in the public procurement culture is knowledge of how to connect to a wider network of resource providers. We do not have adequate understanding about customer orientation in public sector, nor about customer-centric ecosystem. This is especially true in public health services; systems that are under huge transformation. In this paper, we have followed that development to understand: How can public health care transformation towards customer-oriented ecosystems be orchestrated? We had a unique opportunity to follow the renewal of the healthcare system in Finland, having access to interview those involved in planning the system. In total 17 in-depth interviews enabled us to create understanding of this challenge.
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