Business model design for Electric Commercial Vehicles (ECVs): An ecosystemic perspective
Dehkordi, Rashid; Ahokangas, Petri; Evers, Natasha; Sorvisto, Mika (2024-01-26)
Elsevier
26.01.2024
Rashid Dehkordi, Petri Ahokangas, Natasha Evers, Mika Sorvisto, Business model design for Electric Commercial Vehicles (ECVs): An ecosystemic perspective, Energy Policy, Volume 186, 2024, 113971, ISSN 0301-4215, https://doi.org/10.1016/j.enpol.2023.113971
https://creativecommons.org/licenses/by/4.0/
© 2024 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
https://creativecommons.org/licenses/by/4.0/
© 2024 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
https://creativecommons.org/licenses/by/4.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:oulu-202402121708
https://urn.fi/URN:NBN:fi:oulu-202402121708
Tiivistelmä
Abstract
Transport electrification has been identified as a key factor in reducing CO2 emissions. Nevertheless, integrating electric commercial vehicles (ECVs) in commercial fleets is far below its potential due to many related challenges. Such challenges can be interpreted as opportunities for new business models (BMs). This study aims to explore how freight transport companies who are considering electrifying their fleets can adopt an ecosystemic approach when designing novel BMs. It applies a holistic framework to the ECV ecosystem to identify a wide range of BM solutions that can potentially contribute to designing novel BMs. This paper employs a qualitative empirical case study supported by 26 semi-structured interviews with freight transportation experts in Finland and Sweden. It proposes several BM solutions using two sets of BM design themes and elements. Further, it highlights the complex interplay between design themes by investigating their different combinations. This study also suggests that policymakers should consider the ecosystemic perspective to better understand complex interdependencies between actors in the ECV ecosystem to help them identify barriers, opportunities, and collaborative approaches to facilitate ECV integration.
Transport electrification has been identified as a key factor in reducing CO2 emissions. Nevertheless, integrating electric commercial vehicles (ECVs) in commercial fleets is far below its potential due to many related challenges. Such challenges can be interpreted as opportunities for new business models (BMs). This study aims to explore how freight transport companies who are considering electrifying their fleets can adopt an ecosystemic approach when designing novel BMs. It applies a holistic framework to the ECV ecosystem to identify a wide range of BM solutions that can potentially contribute to designing novel BMs. This paper employs a qualitative empirical case study supported by 26 semi-structured interviews with freight transportation experts in Finland and Sweden. It proposes several BM solutions using two sets of BM design themes and elements. Further, it highlights the complex interplay between design themes by investigating their different combinations. This study also suggests that policymakers should consider the ecosystemic perspective to better understand complex interdependencies between actors in the ECV ecosystem to help them identify barriers, opportunities, and collaborative approaches to facilitate ECV integration.
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