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Strategic Agility and Product Development in Emerging Markets: The Role of Employee Resilience and Self-Efficacy as Microfoundations

Bouguerra, Abderaouf; Gölgeci, Ismail; Gligor, David; Khan, Zaheer; Arslan, Ahmad; Tatoglu, Ekrem (2023-11-20)

 
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https://doi.org/10.1109/TEM.2023.3333218

Bouguerra, Abderaouf
Gölgeci, Ismail
Gligor, David
Khan, Zaheer
Arslan, Ahmad
Tatoglu, Ekrem
IEEE
20.11.2023

A. Bouguerra, I. Gölgeci, D. M. Gligor, Z. Khan, A. Arslan and E. Tatoglu, "Strategic Agility and Product Development in Emerging Markets: The Role of Employee Resilience and Self-Efficacy as Microfoundations," in IEEE Transactions on Engineering Management, vol. 71, pp. 1598-1612, 2024, doi: 10.1109/TEM.2023.3333218

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© 2023 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
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doi:https://doi.org/10.1109/tem.2023.3333218
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https://urn.fi/URN:NBN:fi:oulu-202311303448
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Abstract

While strategic agility is increasingly acknowledged as a critical source of innovation and product development performance (PDP), little attention has been paid to the micro-individual capabilities that translate strategic agility into greater PDP. This study examines the mediating roles of employee resilience and self-efficacy as key dynamic micro-level (individual) capabilities that connect firms' strategic agility to their PDP in the emerging market of Türkiye. We draw on dynamic capabilities theory, adopt a microfoundations approach, and run a multilevel analysis using data from 758 managers working in 185 firms to test our hypotheses. We draw on the microfoundations of PDP and provide important insights into how individual capabilities enable attaining higher PDP in emerging markets. In particular, the findings suggest that strategic agility is positively associated with PDP. Also, the impact of strategic agility on PDP -both examined at the organizational level- is conveyed through individual-level capabilities of employee resilience and self-efficacy. Our study makes significant theoretical contributions to innovation and product development, operations management, and strategic agility research and draws managerial implications.
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