Whose justice? : social (in)justice in tourism boycotts
Seyfi, Siamak; Rastegar, Raymond; Kuhzady, Salar; Hall, C. Michael; Saarinen, Jarkko (2023-07-05)
Siamak Seyfi, Raymond Rastegar, Salar Kuhzady, C. Michael Hall, Jarkko Saarinen, Whose justice? Social (in)justice in tourism boycotts, Annals of Tourism Research Empirical Insights, Volume 4, Issue 2, 2023, 100103, ISSN 2666-9579, https://doi.org/10.1016/j.annale.2023.100103
© 2023 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
https://creativecommons.org/licenses/by/4.0/
https://urn.fi/URN:NBN:fi-fe20230918130866
Tiivistelmä
Abstract
Boycotting has long been acclaimed as an exemplary nonviolent tactic utilized in the pursuit of social justice. Guided by justice and political consumerism literature and using critical media discourse analysis, this study sought to investigate the portrayal of social justice in tourists’ discourses surrounding travel boycott campaigns against Myanmar. While online narratives exhibit genuine concern for justice and morality, this research elucidates variations in the expression and application of justice, thereby emphasizing the intricate moral decision-making faced by tourists. Overall, this paper illustrates how social justice discourses may be usurped by tourists as a means to blunt justice narratives, calling for a new ’moral turn’ in research that is more sensitive yet critical towards social justice in politicized tourism consumption.
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