The effect of temporal distance on self-presentation by brand
Tan, Teck Ming; Salo, Jari; Juntunen, Jouni; Kumar, Ashish (2017-10-31)
Association for Consumer Research
31.10.2017
Teck Ming Tan, Jari Salo, Jouni Juntunen, and Ashish Kumar (2017) ,"The Effect of Temporal Distance on Self-Presentation By Brand", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 481-485
https://rightsstatements.org/vocab/InC/1.0/
© 2017 The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. Published in this repository with the kind permission of the publisher.
https://rightsstatements.org/vocab/InC/1.0/
© 2017 The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. Published in this repository with the kind permission of the publisher.
https://rightsstatements.org/vocab/InC/1.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023050239805
https://urn.fi/URN:NBN:fi-fe2023050239805
Tiivistelmä
Abstract
This paper reveals that a brand’s ability to serve as a means of presenting the consumer’s actual self versus ideal self is affected by whether the consumer’s mindset is temporally proximal or distant, which results in a more favorable attitude toward a symbolic brand and influences the choices consumers make.
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