Building network for entry into emerging economies of Africa
Appiah Baffoe, Emmanuel (2013-10-16)
Appiah Baffoe, Emmanuel
E. Appiah Baffoe
© 2013 Emmanuel Appiah Baffoe. Tämä Kohde on tekijänoikeuden ja/tai lähioikeuksien suojaama. Voit käyttää Kohdetta käyttöösi sovellettavan tekijänoikeutta ja lähioikeuksia koskevan lainsäädännön sallimilla tavoilla. Muunlaista käyttöä varten tarvitset oikeudenhaltijoiden luvan.
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The veil over Africa’s economic improvement has finally been cut off giving the continent a positive face lift in terms of her contribution towards the world economy. Many countries in Africa have been considered emerging economies due to improved economic policies and stabilization of the political environment. Foreign investors and firms seeking new markets and opportunities could take advantage by engaging in relationship and network building to facilitate entry into African markets. Hence, this paper seeks to highlight some possible entry networks that could easily facilitate firms’ internationalization. Taking position within the network enhance strategic move through exchange of information. The information gathered facilitates firms’ internationalization decision and again deals with psychic distance threats. With regards to entry into Africa, internationalizing firms for the fear of high risk and turbulent nature employs network approach in extending their operations. Generally the network is linked with firms both domestic and other foreign who have already entered African markets. The international experience of such firms proffer learning environment and knowledge about the happenings of doing business in that turbulent emerging markets. Business agencies, firm-2-firm, professional bodies, municipalities, personal contacts, student nationals trained in the country of the internalizing firms among others could all form the network web upon which entry could be attained.
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