Consumer behavior and value creating networks in multimedia mobile services : results of Rotuaari project

Abstract

<div lang="en" class="abs"><p class="abs_header">Abstract</p><p>This paper reports the main findings of the research conducted in the Department of Marketing during Rotuaari -research project. Rotuaari was a three-year (2003–2006) multidisciplinary research project, which focused on the development and testing of technologies and business models for mobile multimedia services of the future. Key components included service and testing environments, wireless technologies, new kinds of value chains and numerous field trials. The actual research in this project was divided into so-called work packages (WP), in which mobile multimedia services were approached from several intercomplementary perspectives. The work packages of the Department of Marketing focused on the value creating networks and consumer behavior.</p></div>