Establishing loyalty from consumers’ CSR perception toward the restaurants offering nutritional information

Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz; Amaad, Hafiz (2021-10-13)
 
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https://doi.org/10.1080/15332969.2021.1987612

Rehman, Mohsin Abdur
Park-Poaps, Haesun
Lodhi, Rab Nawaz
Amaad, Hafiz
Informa
13.10.2021

Mohsin Abdur Rehman, Haesun Park-Poaps, Rab Nawaz Lodhi & Hafiz Amaad (2022) Establishing Loyalty from Consumers’ CSR Perception toward the Restaurants Offering Nutritional Information, Services Marketing Quarterly, 43:2, 206-225, DOI: 10.1080/15332969.2021.1987612

https://rightsstatements.org/vocab/InC/1.0/
© 2021 Taylor & Francis Group, LLC. This is an Accepted Manuscript of an article published by Taylor & Francis in Services Marketing Quarterly on 13 Oct 2021, available online: http://www.tandfonline.com/10.1080/15332969.2021.1987612.
https://rightsstatements.org/vocab/InC/1.0/
doi:https://doi.org/10.1080/15332969.2021.1987612
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https://urn.fi/URN:NBN:fi-fe2022031824131
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Abstract

This study investigated the influence of consumers’ corporate social responsibility (CSR) perception of the restaurants that offer nutritional information on their menu on customer satisfaction and loyalty to the restaurants and the mediating roles of brand trust and customer satisfaction in the picture. A SEM technique was used to analyze 360 responses collected from a survey in the US. The findings implicate that brand trust in the restaurant is a major benefit for the restaurants from offering nutritional information, yet customer satisfaction seems to be a necessary condition to establish loyalty at the same time.

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