Challenges in the collaboration between researchers and in-house communication professionals in the digital media landscape
Koivumäki, Kaisu; Koivumäki, Timo; Karvonen, Erkki (2021-05-10)
Koivumäki, K., Koivumäki, T., & Karvonen, E. (2021). Challenges in the collaboration between researchers and in-house communication professionals in the digital media landscape. Journal of Science Communication, 20(03), A04. https://doi.org/10.22323/2.20030204
© The Author(s). This article is licensed under the terms of the Creative Commons Attribution — NonCommercial — NoDerivativeWorks 4.0 License.
https://creativecommons.org/licenses/by-nc-nd/4.0/
https://urn.fi/URN:NBN:fi-fe2021051930663
Tiivistelmä
Abstract
In the changing science communication landscape, researchers may govern their public science-society relations through the social media connections at their fingertips. However, digital media outreach may create challenges for researchers and cause changes in the communication professionals’ role. The aim of this qualitative interview study was to enhance understanding of the challenges in the rarely explored organizational collaboration between researchers and communication professionals. The results identify ambiguous duties and responsibilities, as well as blurring boundaries of occupational roles and coordination challenges in content production.
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