Stigma of Covid -19 on economic activities : a case study of Shein in Mexico

Abstract

<div lang="en" class="abs"><p class="abs_header">Abstract</p><p>During the economic crisis due to a virus called COVID-19, different countries were affected worldwide, and several micro and macro companies have been affected because they had to temporarily close their business platform or experience a decrease in their sales. The conflict has reached Mexico, causing a voluntary quarantine. Mexicans’ perception of China has worsened because of the pandemic. International companies from China are affected by their operations. This store has a decrease in sales due to a bad perception of Chinese products by Mexicans. This research embarked on quantitative methodology with descriptive statistics, correlation and ANOVA through SPSS version 26 to answer the arising research questions. The results show a mixed feeling of the buyers. Some customers wish to continue to patronize e-commerce while others wish to disassociate themselves with the e-commerce platform due to the stigma of the country of origin. This finding reveals that there is a tendency for the e-commerce platform to lose some of its customers. This study contributes to the literature of stigma theoretically and managerially. The managerial contribution will help SHEIN to regain their lost reputation and other companies that suffers from COVID-19 stigmatization.</p></div>