Engaging non-active consumers to use mobile financial services : a developed country perspective

Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina (2018-12-21)
 
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https://doi.org/10.4324/9781351174466-2

Komulainen, Hanna
Saraniemi, Saila
Ulkuniemi, Pauliina
Routledge
21.12.2018

Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina (2018) Engaging non-active consumers to use mobile financial services : a developed country perspective. In Shaikh, Aijaz A. ; Karjaluoto, Heikki (eds.) Shaikh, A. (Ed.), Karjaluoto, H. (Ed.). (2019). Marketing and Mobile Financial Services. London: Routledge. pp. 27-49. https://doi.org/10.4324/9781351174466-2

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© 2018 Routledge. This is an Accepted Manuscript of a book chapter published by Routledge in Marketing and Mobile Financial Services on 17 January 2019, available online https://doi.org/10.4324/9781351174466-2.
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