Analysing telecom companies using the Toyota NPD model

Härkönen, Janne; Belt, Pekka; Möttönen, Matti; Kess, Pekka; Haapasalo, Harri (2009-04-02)
 
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URL:
https://dx.doi.org/10.1504/IJMC.2009.024392

Härkönen, Janne
Belt, Pekka
Möttönen, Matti
Kess, Pekka
Haapasalo, Harri
Inderscience
02.04.2009

Härkönen, J., Belt, P., Möttönen, M., Kess, P., Haapasalo, H. (2009) Analysing telecom companies using the Toyota NPD model. International Journal of Mobile Communications, 7(5), 544-561. doi:10.1504/IJMC.2009.024392

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© 2009 Inderscience Publishers. The final authenticated version is available online at https://dx.doi.org/10.1504/IJMC.2009.024392.
https://rightsstatements.org/vocab/InC/1.0/
doi:https://doi.org/10.1504/IJMC.2009.024392
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https://urn.fi/URN:NBN:fi-fe202002105002
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Abstract

The telecom sector is facing great challenges in its New Product Development (NPD) as products are getting increasingly complicated and customer segments more fragmented. This study uses a benchmark from the automotive industry to obtain ideas for improving NPD and requirements management in the telecom sector. Toyota was chosen as the benchmark as the automotive industry has been a large volume, mature and competitive business sector, and Toyota has been successful in streamlining its business processes and in meeting customer needs. The study clarifies the similarities and the main differences between interviewed telecom companies and NPD practices at Toyota.

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