Business model scalability in the cloud business context
Juntunen, Marko; Ahokangas, Petri; Nguyen, Hang (2018-02-28)
Juntunen et al. (2018), Business Model Scalability in the Cloud Business Context, Journal of Business Models, Vol. 6, No. 1, pp. 19-39.
Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0). Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd).
https://creativecommons.org/licenses/by-nc-nd/3.0/
https://urn.fi/URN:NBN:fi-fe2019062621932
Tiivistelmä
Abstract
Purpose: The paper explores the antecedents to business model scalability.
Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice/action learning approach.
Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environment in evaluating business opportunity and changes in opportunity.
Originality/Value: The paper proposes a novel framework for business model synchronization against business opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the firm.
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