Contextualized business model : the case of experiential environment and AI

Xu, Yueqiang; Turunen, Marja; Ahokangas, Petri; Mäntymäki, Matti; Heikkilä, Jukka (2018-06-06)
 
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Xu, Yueqiang
Turunen, Marja
Ahokangas, Petri
Mäntymäki, Matti
Heikkilä, Jukka
Business Model Community
06.06.2018

Xu, Yueqiang; Turunen, Marja; Ahokangas, Petri; Mäntymäki, Matti; Heikkilä, Jukka (2018) Contextualized business model : the case of experiential environment and AI. In: 2nd Business Model Conference, June 6-7, 2018, Florence, Italy. Business Model Community.

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https://urn.fi/URN:NBN:fi-fe201903077370
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Abstract

Business model literature has evolved around descriptions of legal entities, which is not sufficient to describe the business ecosystem as an experiential and living entity. This paper proposes a new business model, the contextualized business model (CBM) for an experiential, empathic and digital ecosystem empowering artificial intelligence.

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