Growth management priorities of service-based micro-enterprises in a sparsely populated area
Saarela, Martti; Hänninen, Kai; Muhos, Matti; Jokela, Harri (2018-12-07)
Saarela, M., Hänninen, K., Muhos, M., Jokela, H. (2018) Growth management priorities of service-based micro-enterprises in a sparsely populated area. International Journal of Management, Knowledge and Learning, 7(1), 55-76.
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Micro-enterprises, which refer to a subset of small and medium enterprises, represent over 95% of European enterprises. Nevertheless, little is known about micro-enterprises. Location is one of the key factors concerning the development of business, and several studies have indicated the differences between urban and sparsely populated areas. However, there is a lack of literature concerning the growth management priorities of micro-enterprises, especially of micro-enterprises in sparsely populated areas. To address this gap in the literature, this multiple-case study aims to answer the following research question: What are the critical managerial incidents that occur during the growth of service-based micro-enterprises in a sparsely populated area? The results of the case study showed that the highest priority of the owners-managers of the service-based micro-enterprises was related to human resources.
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