Digitization for fun or reward? : a study of acceptance of wearable devices for personal healthcare

Abstract

<div lang="en" class="abs"><p class="abs_header">Abstract</p><p>We examine the factors predicting behavioral intention to use wearable devices for personal healthcare with the aim to understand the role of personality characteristics in adopting digital life technology. A web survey was conducted among consumers in China. Mobile affinity and compatibility, two facets of technological personality, have positive influences on acceptance of smart bands; individuals who value mobile phones to a high degree will adopt smart bands for health monitoring and improvement, and individuals will use digital life technology which performs similar functions as the technology already adopted. Behavioral-disposition traits, namely fun seeking and reward responsiveness, moderate the relationships of use intention with perceived ease of use and perceived usefulness, respectively. Fun seeking personalities will use smart bands when their perceived ease of use is low, while reward responsiveness personalities will use smart bands when their perceived usefulness is high. Implications to research and development of digital life technology are discussed.</p></div>