Narratives on value experience through activities of an individual’s well-being
Lappi, Minna; Pekkarinen, Saara (2016-09-08)
Lappi, M & Pekkarinen, S. Narratives on value experience through activities of an individual’s well-being. Proceedings - What’s ahead in service research? New perspectives for business and society pp. 676–690 ISBN 979-12-200-1384-0 26th Annual RESER Conference 2016 September 8-10 / 2016 Naples - Italy
© RESER, University of Naples "Federico II" 2016 Published in this repository with the kind permission of the publisher.
The purpose of this paper is to explore individuals’ activities related to their own well-being and how these activities are linked to individuals’ value ex periences while improving their well-being. To address a need to move away from a service firm’s viewpoint, the authors adopt the customer-dominant (C-D) logic perspective of services. The analysis of individuals’ narratives reveals core, related and other activities following the idea of C-D logic, and a framework for value experience of three different types of individuals namely ‘Want to do’, ‘Need for motivation’ and ‘Have to do’. Theoretical and practical implications to service marketing suggest to shift the focus from a service firm’s view to individuals’ lives and processes, and to provide a fresh view to the role of individuals to control their value experiences through activities.
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